Bakersfield is in close juxtaposition to Southern and Northern California so the easy access to is a benefit. One could travel to the Bay Area of LA without burning an entire tank of gas
1980’s proclaiming the evils of rock music and the backwards messages designed to turn unwhitting teanagers into “soldures of Lucifer”. Yet, with the critical acclaim and popularity of the Fedex logo, I can imagine that even Ozzy Osbourne may be impressed. Especially, if he has to send a bat somewhere overnight.
I have been working on websites since the early 1990’s and, although I seen many trends come and go, for the most part, designers continue to make the same mistakes in regards to overall user experience. Design, quality and usability are paramount to the prosperity of a website, and often a business’s, success . Sans heedfulness to […]
Moving forward I find it important to note that conversion is not the only reason for a landing page to exist. A landing page is also effective as a catalyst for brand awareness. Having it coincide with one’s original design it can also be a large part of viral marketing campaigns. Nevertheless, its overall effectiveness barometer should be if the users that went to it did what they were called to do.